01
Warubi Global Scout License
The first project of this mentorship was my global scouting license. Becoming a scout and working as a scout for Warubi is the main part of my mentorship. In order to understand how a scout works, what the responsibilities are, and what is needed to be successful, I had to study for and pass the WARUBI Global Scout License course, which I successfully passed during my first two weeks of the mentorship.
02
Google Analytics Cetificate #1
The second project of my mentorship was my Google Analytics certification GA4. A big part of the marketing strategy that Warubi has created is Google Analytics. In order to understand the data and to study how Warubi does marketing, it was necessary for me to get certified in creating, reading, and analyzing GA4 data.
03
Google Analytics Certificate #2
Additonally to GA4, I also obtained a Google Analytics Individual Qualification, which certifies me in reading, analyzing and creating data with the old Google Analytics tool. Since Warubi is using both tools together, it was important to obtain both certifications.
04
My last project during this mentorship is my personal scouting page. As part of my digital marketing plan, I decided together with my mentor Herbert that an online blog would be a great marketing tool in order to generate leads. This will be an ongoing project and the website will continuously be optimized until the end of the mentorship. Additionally, I decided to create the same blog for the German market as well. I ended up creating two different blogs, one in English and one in German.
